A friend of mine sent this video to me. At first I was hesitant to watch it as often organisations such as Animals Australia use confronting and, at times, disturbing images to change our behaviour. However, this video has used all that the literature has been saying about getting individuals to care and take action.
Animals Australia reminds us of the compassion and empathy we have for other creatures, the love we feel for them. It is from this reminder that Animals Australia informs us of the mistreatment that occurs to our beloved animals in the name of mass consumption and makes us question our current use of the animals that we consume.
Finally, we are moving away from the loss message and more towards the love message.The question is, can we change our behaviour in order to save the lives of innocents and extend our circle of care to ALL creatures? Can we be selfless?
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